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Fuel Sales Trends, Governor Polling

August 7, 2025

Motor Fuel Trends

As part of the data trends we track at NJGCA, we recently received updated statistics from the State about motor fuel sales in 2024. 2024 saw another year-over-year increase in the total number of both gasoline and diesel gallons sold in the State, to about 3.71 billion gallons of gasoline and 800 million gallons of diesel motor fuel (4.5 billion total). That’s the fourth year in a row gallons have increased, however we are still 5.7% below where we were in 2019, when 4.79 billion gallons were sold in total. 

That’s even more disappointing when you consider that the Census Bureau estimates the total population of the state has increased by a net of about 200,000 people over that time period, which should mean more miles traveled and more gallons sold. While increased electric vehicle sales are no doubt responsible for some of the blame, only about 3% of the vehicles on the road are either battery EVs or hybrids. Most of that decline has come from new gas-powered cars (which get more miles to the gallon) replacing aging vehicles that are less fuel efficient. There is also less demand among consumers since more people working from home post-covid–either permanently or partially, or even just are more likely to have meetings virtually rather than driving to a physical meeting place. 

See below for a chart dating from 2011 through 2024:

Our high-water mark remains 2016, with 5.14 billion gallons sold. It was in November of that year that the State raised the gas tax by 22.6ยข a gallon. By the end of 2019, gasoline sales were down 255 million gallons (6%) and diesel was down 102 million gallons (11%).

From that high in 2016 through 2024, gasoline sales have declined by 530 million gallons (12.5%) and diesel fuel is down 102 million gallons (11.2%). 

Interestingly, the decline from 2019 is entirely in gasoline, in 2024 we actually sold 1 million more gallons of diesel fuel than we did pre-covid. 

On a monthly basis, July was the highest volume month of the year, about 19% higher than February, the lowest month. 

One concerning note is that we also received the numbers from the first four months of 2025, and the trend line is declining sales, rather than continuing the increases we’ve been seeing. While diesel sales are slightly higher, gasoline sales for the first four months of 2025 are 3.4% less than they were in the first four months of 2024, and each of those months individually had fewer sales than the same month in 2024. Another sign of a worrying trend–37 of the 41 months between March 2021 and July 2024 saw higher total fuel sales than the same month the prior year. But in the nine months from August 2024-April 2025, eight have seen a year-over-year decline. Hopefully that turns around in the second half of the year.

Governor’s Race

The news in summer is generally slow, our legislators in Trenton left June 30th and likely won’t be back until after the November elections, and Gov. Murphy has less than six months left in his term. One question we hear more and more is what’s happening in the race for our new governor between Republican Jack Ciattarelli and Democrat Mikie Sherrill. Election Day is now just 89 days away.

The accuracy of polling has certainly come into question in the last few years, but polls are generally what we have to go on. A professional one came out this week that asked a battery of questions, and had results that both candidates can take comfort from, and be concerned by.

The good news for Sherrill: In the most important question of who do you intend to vote for, she is ahead by 6 points, 48%-42%. While six points this far out from the election is competitive, at the end of the day, it’s always better to be ahead than not to be. With 9% undecided, she only needs to pick up a small portion of those voters and hold her current support to get to 50.1% and pull out a win. 48% of voters said they would be at least somewhat uncomfortable with Jack as governor, compared with 41% saying that of Sherrill. That doesn’t leave much space for Jack to pick up enough voters to win, unless he can address their concerns. 

The good news for Ciattarelli though, is that the public is quite unhappy with the state of the State and are looking for a change after 8 years of Democratic control in Trenton. 63% say NJ is on the wrong track, just 36% say it’s on the right track. An astounding 81% agree that it’s “time for a change in how state government is being run”, 55% of all voters “strongly” agree. Only 19% are relatively happy with state government. When asked what the most important issues were (voters could select multiple options), 53% said making the state more affordable, 43% said lowering taxes. Only 27% said “standing up to Trump” was important to them. While voters were evenly split on which candidate would be better at making the state more affordable (13% said neither could), Jack led 50%-15% on lowering taxes. 

One thing both candidates have in common is that voters don’t care for their political parties. 55% have an unfavorable impression of the Republican Party, and 58% have an unfavorable impression of the Democratic Party. Given that NJ has for the last 25 years been a generally Democratic state, the collapse in their favorable rating is significant. While President Trump’s job approval rating is underwater at 44%/55% approve/disapprove, so is Gov. Murphy’s at 45%/53%.

Ultimately, it continues to look like a close race that either candidate can win. You can read all the poll results HERE

Final Reminder: Floor stocks tax on Cigarettes and Vapes was last week.

Friday August 1st meant an increase in the excise taxes on cigarettes and vaping fluid because of the state budget signed into law by Gov. Murphy on June 30th. While the higher tax will be passed on by distributors after August 1st, there is a floor stocks tax that retailers will have to pay.

In case you forgot, make sure to go back into your records and calculate the inventory of cigarettes and vaping fluid you had in stock when the clock struck midnight on Friday, August 1st. 

Once the inventory is taken, the retailer is obligated to pay the State Division of Taxation the amount of the newly added tax per product they have in stock. For cigarettes, it will be a simple calculation of 30ยข per pack. For vaping, it will be more complicated, because the tax is not calculated per cartridge or per device, it is calculated per milliliter (mL) of fluid in the device, and different brands have different amounts of fluid. In order to be in compliance, retailers will have to convert each product type into a number of mLs and then calculate 20ยข per mL. Many will recall having to go through this same process when the tax was first created in 2018.

Thankfully, the tax payment is not due to the State until October 1st, so retailers will have up to 2 months to sell through that inventory and bring in the revenue to pay the tax. 

Don’t forget to increase your retail prices to collect that tax! Especially on cigarettes, which are subject to minimum pricing laws, see HERE

The Division of Taxation has posted the form for vapes HERE, and for cigarette taxes HERE

If you have any questions please reach out to Nick@njgca.org or Eric@njgca.org or 732-256-9646.

Rack Averages

Date Rack Avg Avg w Taxes Low Rack
07/31 215.55 $2.7885 208.77
08/01 213.40 $2.7670 204.95
08/04 212.04 $2.7534 203.46
08/05 210.70 $2.7400 201.58
08/06 210.13 $2.7343 201.19
Date Avg Retail Avg Margin Diesel Rack Avg
07/31 $3.07 0.26 244.46
08/01 $3.09 0.30 235.19
08/04 $3.10 0.34 236.71
08/05 $3.10 0.35 230.03
08/06 $3.10 0.36 230.97

News Worth Knowing:

Member Benefit Partner (MBP) Spotlight: Spark Contractors

Since 1959, Spark Contractors has been providing services to privately owned businesses, general contractors, marinas, major oil companies, municipalities within New Jersey and nearby states, as well as the State of New Jersey itself and the US Government. Trust us to work with you on your project, knowing you can depend on our broad knowledge and expertise that only comes from over six decades and four generations of experience. We offer:
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equipment for commercial, industrial, military, government, FBO and retail fueling facilities.
– Tank cleaning, fuel sampling, and testing and treatments.
– Annual Compliance Testing, Monthly Walkthrough Inspections, and Online UST Registration Assistance.
– ATG installation, calibration and certification (Veeder Root, Incon, Omntec, Ronan)
– Meter calibration (proving, custody transfer, retail)
– Stage 2 decommissioning and Air Permitting Assistance.
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Contact: Brent Ruga Phone: 609-476-2175 Email: Brent@Sparkcontractors.com Web: www.sparkcontractors.com

Available Real Estate

Cape Harbor Shell

795 Route 109, Unit B, Lower Township, NJ, 08204

Contact: Jerry 609-425-8837 capeharborshell@comcast.net 

Our Road Warrior newsletter is brought to you by the following Member Benefit Partners:

New Jersey Gasoline, Convenience, Automotive Association
615 Hope Road, Bldg. 2, 1st Floor
Eatontown, New Jersey 07724

 

Phone: 732-256-9646
eMail: info@njgca.org

Written by Executive Director Eric Blomgren and Director of Member Services Nick De Palma


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