October 28, 2012
STATE OF EMERGENCY DECLARED
GOUGING RULES IN EFFECT
FOLLOW THE LAW AND AVOID ANY FINES!READ THIS FULL MESSAGE FOR DETAILS!
By now you know that we are expecting some very bad weather in the next few days thanks to what is being known as 'Frankenstorm'.
In anticipation of the storm, yesterday the Governor declared a State of Emergency. You can read the Governor's official press release with details of the State of Emergency by CLICKING HERE.
When a state of emergency is declared, price gouging laws are automatically triggered to prevent any retailer from setting excessive prices. The prohibition lasts through the state of emergency and the 30 days following when the emergency officially ends.
The Governor has already sent out a "warning" to all retailers across the state warning business owners against price gouging and of the fines that may be imposed for breaking the law. You can read that press release by CLICKING HERE.
In these situations, gasoline retailers and convenience store owners are typically among the first businesses patronized as motorists and residents seek last minutes supplies to ride out the storm.
While we've always had an issue over what constitutes "gouging", it is important to note that the Legislature took action on this matter right after Hurricane Katrina slammed the Gulf States in August 2005 - and they did so for a reason. Just as I've always said, it's always a handful of dishonest individuals that ruin if for everyone. You can continue to thank those folks for forcing you to comply with yet another mandate!
As we have done in previous Road Warriors and Wildfire Alerts, we are notifying you on how your establishment could be affected by these prohibitions. There’s a statute in place and we are obligated to follow it.
Keep in mind that, if you are caught doing wrong and are fined, it won’t be nearly as bad as the negative publicity you’ll get from it.
Remember, once either the President or the Governor declares a State of Emergency for any reason, the NJ Statute goes in to effect. You can read the entire statute by clicking HERE but I have summarized it for you below.
The State of Emergency declaration triggers the price gouging law (N.J.S.A. 56:8-109).
Specifically, this law makes it an unlawful practice to sell merchandise at what constitutes an excessive price increase during the State of Emergency or within 30 days of the termination of the State of Emergency. An excessive price increase is defined as:
"Excessive price increase" means a price that is excessive as compared to the price at which the consumer good or service was sold or offered for sale by the seller in the usual course of business immediately prior to the state of emergency. A price shall be deemed excessive if:
(1) The price exceeds by more than 10 percent the price at which the good or service was sold or offered for sale by the seller in the usual course of business immediately prior to the state of emergency, unless the price charged by the seller is attributable to additional costs imposed by the seller's supplier or other costs of providing the good or service during the state of emergency;
(2) In those situations where the increase in price is attributable to additional costs imposed by the seller's supplier or additional costs of providing the good or service during the state of emergency, the price represents an increase of more than 10 percent in the amount of markup from cost, compared to the markup customarily applied by the seller in the usual course of business immediately prior to the state of emergency.
A violation of the law is punishable by a fine of up to $10,000 for the first offense and $20,000 for the second and subsequent offenses. Each individual sale of merchandise is considered a separate and distinct event.
If you have any questions, concerns or comments, please reach out to Sal at NJGCA Headquarters at 973-376-0066 or email Sal at email@example.com